JetSynthesys Launches I&O Gaming Startup Jetapult; Plan to invest $100 million in the first phase
JetSynthesy has introduced Jetapult, a gaming startup – an investment and operations (I&O) model for game studios in emerging markets. According to the company, the startup has been in operation for almost a year now. Jetapult will focus on acquiring and growing revenue-generating indie game development studios in emerging markets such as India, South-East Asia, Middle East, South America as well as Australia and New Zealand. The startup has already acquired a game studio from India. According to Rajan Navani, VC and MD, JetSynthesis, there are many talented gaming studios with great ideas that can grow themselves with the right mentorship and funding. “We decided to launch Jetapult based on JetSynthesys’ model of acquiring and rapidly scaling gaming studios using global expertise and world-class partnerships. With a three-pronged approach of Acquisition, Invest, Accelerate, Jetapult has now made a significant acquisition, is now ready to come out of stealth,” Navani said. The company plans to invest $100 million in its first phase, which will be launched in the next nine to 10 months.
Jetapult will be led by Sharan Tulsiani, whose past experience includes leading gaming in Google Play Asia – India and ANZ markets. Apart from Tulsiani, Jetapult’s team also includes Yash Baid and Mangesh Anaokar. While Bad was previously Principal and Head, Research at 3one4 Capital and Partner at 256 Network, Anaokar has extensive media and entertainment (M&A) and investment experience, leading investments and portfolio management at Bennett, Coleman & Co. has gone.
The Jetapult I&O model will democratize gaming expertise and open opportunities by partnering with talented studios in emerging markets. Sharan Tulsiani, CEO and co-founder of Jetapult, said that implementing infrastructure and making scientific-decisions will catalyze the long-term growth of the studio, its teams and revenue. “Creating high-grossing hits in the gaming industry is often misrepresented for luck-based, coin-flip endeavors. That couldn’t be further from the truth. Making games is a creative endeavor, but enhancing them internally is a scientist,” he highlighted.
According to the company, Jetapult’s key selection criteria for acquiring gaming studios are its growth potential, presence of a strong team and revenue-generating as well as reviews of the games they make, the genre they are following, and have potential for development. crew. The startup is in the process of bringing in capital and top gaming industry leaders in free-to-play game design, product management, user acquisition and analytics to its portfolio of gaming studios.