Cipla Health launches new campaign featuring Ayushmann Khurrana
Cipla Health’s multivitamin supplement brand Maxirich in association with Taproot Dentsu has launched a new television commercial featuring Ayushmann Khurrana as its brand ambassador. Through the campaign, the brand aims to create awareness about the importance of consuming multivitamin supplements in daily life.
“Along with Ayushmann Khurrana, we have found a perfect fit for the brand as he embodies the qualities that the brand intends to offer to our consumers. Shivam Puri, CEO, Cipla Health said, “Through this advertisement, it is our endeavor to increase the adoption of multivitamins among the masses and make it a part of their daily diet.
Conceived and executed by Taproot Dentsu, a DentsuMB company and the creative agency of Dentsu India, TVC shows the actor saving the day through an act that not only reveals a noble heart but also his energy. The primary attraction of this TVC is the fitness, stamina and energy portrayed by the actor, which encapsulates the core message of the brand. The advertisement has been launched across TV, digital, cinema and social media platforms.
Abhishek Deshwal, Executive Creative Director, Taprot Dentsu said, “The energy displayed by Ayushmann Khurrana in the campaign looks really infectious and aptly showcases how the world can be a better place when you are full of energy and noble intentions. Is.”